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Apache: Big Data North America 2017 will be held at the Intercontinental Miami in Miami, Florida. 

Register now for the event taking place May 16-18, 2017. 
avatar for Sandra Matz

Sandra Matz

University of Cambridge
Computational Social Scientist
Sandra Matz is currently enrolled as a PhD student at the Department of Psychology. After spending a year at the University of Cambridge in 2011/2012, she graduated from the University in Freiburg (Germany) with a 1st Class honours degree in Psychology (BSc) in 2013. Sandra is funded by the German National Academic Foundation which is Germany’s largest and most prestigious funding body.Combining a strong background in methods and statistics with an interest in real-life business needs, her research applies fundamental psychological theory to business contexts. Working with companies around the world, she currently investigates the potential of using predictions of individual differences (mainly personality) from digital footprints in digital marketing and recruitment.In June 2014 Sandra was awarded the Data IQ New Talent Award for her investigations into how the 'Big Five' personality dimensions can be used to increase the effectiveness of digital advertising campaigns on Facebook. In 2015 and 2016, she was named as one of the DataIQ 100 most influential people in data driven marketing. Earlier this year, Sandra was named as one of the 30 top thinkers under 30 by the Pacific Standard Magazine that recognizes young men and women predicted to have a serious impact on the social, political, and economic issues.